The Global Employer Brand Exchange.

An in person, not-for-profit event for the community.

Green Patio, Madrid.
Tuesday 3rd November 2026.
08:30 - 23:00

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About the event

Sparked by SMRS.
Shaped by the employer brand community.

This event is being built with input from across the employer brand community. Our Advisory Board of employer brand leaders are creating a new kind of gathering - shaping the themes, sharing ideas and making sure this becomes something genuinely useful and inspiring for everyone in the room.

It’s less conference and more community. It’s a place for honest conversations, fresh perspectives, peer-to-peer learning, practical ideas and real connection. Together, we’re aiming to create something unmissable. As a not-for-profit event, any profits will go to a cause the community believes in, whether that’s a future event, a community initiative or a charity of their choice.

What's happening and where.

The Global Employer Brand Exchange
is built around five tracks:

Showcase

Real stories and proven impact.

Provoke

Bold ideas and open debate.

Equip

Practical tools and frameworks.

Create

Hands-on sessions and co-creation.

Coach

Focused support for live challenges.

What the day looks like:

Keynotes to set the tone

Fresh perspectives from inside and outside the world of employer branding.

Morning

Workshops and practical learning sessions

Hands on, useful and built around real challenges.

Midday

Breakout collaboration sessions

Smaller groups, open conversations and shared problem-solving.

Afternoon

A relaxed gathering

Time to connect, continue the conversation and wind down together.

Evening


Where it's happening.


The event will be held at Green Patio, in the heart of Madrid. It's a restored industrial space designed for creative, collaborative gatherings.

It combines flexible workshop areas, open networking spaces and natural, sustainable design, making it the perfect fit for what we want to create.

Our Advisory Board

We want this to be more than just an event. We want it to be something that brings people together, and gives something back too.

Sarah Sturgess

Managing Director & Chair, SMRS

Andrew Paterson

Global Employer Brand & Talent Attraction Lead - the LEGO Group

Estera-Emanuela Anghelescu

Recruiting & Employer Branding Director, Kaufland

Emir Aksoy

Employer Branding Team Leader, SunExpress

Galimir Engelhart

Global Employer Branding Lead, Just Eat

Richard Gordon

Global Employer Brand & Sourcing Manager, HiBob

Ignasi Lopez

Global Talent Acquisition & Employer Branding Specialist, Cellnex Telecom

Martin Lehnert

Senior People Experience & Employer Branding Expert, Riverty

Lucinda Thomas

Director of Recruitment Strategy, Capability and Employer Brand

Ilona Lekavičiūtė

Head of Workplace and Employee Experience, Wargaming

Lucrezia Dal Pra

Global Employer Branding & Marketing Senior Manager, BCG

Sarah Briddon

Senior Manager, Employer Brand, Delivery Hero

Swipe through board list
So, why join us this November?

Employer branding is changing. So the way we come together should change too.

The Global Employer Brand Exchange is a new kind of event for the people shaping how organisations attract, engage and keep talent.

Part community gathering, part working session, part ideas exchange, it's designed to bring together fresh thinking, practical tools and honest conversations about where employer branding goes next.

Hear from the Advisory Board

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Hear why they're getting involved, what they think employer branding needs next, and what they hope this event will become.